Most grooming products are 80% water and 20% things you can't pronounce. We started from scratch - pulled every ingredient that didn't earn its place, cut everything we wouldn't put on our own skin, and built the formula around what actually works. 

No parabens, no sulfates, no synthetic fragrance, no PFAS, no microplastics, no silicone. Not because it's trendy. Because it's the standard every men's grooming product should've been held to from the start.

• Manuka Honey - supports scalp health, reduces dryness and irritation.
• Olive Oil - deep moisture without the weight.
• Apple Cider Vinegar - restores pH balance and removes buildup.
• Coconut Oil - conditions without leaving residue.
• Aloe Vera - calms and hydrates at the scalp.
• Jojoba Oil - balances oil production naturally.
• Vitamin E - strengthens and protects over time.

1. Wet your hair thoroughly.
2. Squeeze a small amount into your palm - about the size of a quarter.
3. Work it into your scalp first, then through the lengths.
4. Rinse until the water runs completely clear.
5. Follow with Conditioner No. 02 for the full routine.

One bottle lasts 2-3 months. You need less than you think.