Whowe are

We didn’t have to guess what men wanted. We are the guys — fourteen owners, dads mostly, out there mostly. We built the shelf we wanted in our own showers.

Nobody decides to stop going outside. Work gets heavier. The kids get schedules. The house has a list. And somewhere in there, you stopped making the time for yourself. Last time you saw the guys, it was at a wedding.

Who's behind it

Fourteen owners.Not investors.

We are guys with jobs, kids, and responsibilities, who are trying to do it all. We met at summer camps, happy hours, tee boxes and chairlifts. We all had the same problem, and wanted to see if it could be solved.

Who's behind it

Fourteen owners. Not investors.

We are guys with jobs, kids, and responsibilities, who are trying to do it all. We met at summer camps, happy hours, tee boxes and chairlifts. We all had the same problem, and wanted to see if it could be solved.

Get outside. Get moving. Take somebody with you.

The whole idea

Get outside. Get moving. Take somebody with you.

The whole idea

We believe that life is best lived outside. Away from screens, active, and with each other. It’s not about being angry, ripped, or sold something you don’t need.

We put money behind summer camps and conserving outdoor spaces that give kids what we got — the discovery that the best day of your life doesn’t have a screen in it.

Life is one big playground. Go get dirty.

We believe that life is best lived outside. Away from screens, active, and with each other. It’s not about being angry, ripped, or sold something you don’t need.

We put money behind summer camps and conserving outdoor spaces that give kids what we got — the discovery that the best day of your life doesn’t have a screen in it.